The 99% has posted a talk by storyteller Jay O'Callahan, in which he shares some of his process for developing stories. Included is an excerpt from "Forged in the Stars," a story commissioned by NASA on the occasion of its 50th anniversary.
The audience for this talk aren't storytellers, so O'Callahan's simplifies his process greatly (you would too, if you only had 20 minutes to explain what you do), but notice how the story he tells to illustrate his point is a story about storytelling. In his telling, he's not telling the story of the moon landing, he's telling the story of Neil Armstrong telling the story of the moon landing.
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