Introducing: Story Lab X

Does the art of the storyteller translate well to video?

It's a question that storytellers have wrestled with since the beginnings of the American storytelling revival, which predated the rise of the home video recorder by just a handful of years.

As a performer (and as an audience member), it's an interesting dilemma, as video has the potential to increase reach, at the same time that it may or may not capture what is essential about the live art.

There's been some recent chatter (again) about the invisibility of this art form in today's broadband media landscape, and this called to mind recent efforts (like those of Ellouise Schoettler, Philip David Morgan, Eric Wolf, and RED Internacional de Cuentacuentos, among others) to use the Web to showcase videos of storytellers telling stories.

So, along those lines, for your consideration, to consider both the plusses and minuses of watching storytellers on video, I'm launching a new site, Story Lab X.

I'm simply curating-- scraping videos from YouTube, Vimeo, Ning, Blip, etc. (so if one day you happen to catch one of your own videos there-- don't panic. I'm simply linking to where you originally posted it using the 'embed' code. (If you don't want your online video shared online, then might I suggest disabling the sharing option?)).

I chose the word "lab" to call to mind an experiment. The videos that appear will not only differ in their content, but in their approach to the medium. There are aesthetic issues the translation to video entails... some of these videos are clearly using what different about the medium to their advantage, and many, it is clear, have not thought about it. Posts on some of these issues raised, the plusses and minuses of translation to video, are coming soon.

Meanwhile, over at Story Lab X, the videos are there for you to ponder, to enjoy, and to stir up questions of aesthetics.

Here's your first assignment: enjoy the videos: http://storylabx.tumblr.com

For the time being, there's a new video posted each day.

(But if that's not enough for you, there is always my semi-curated storytelling collection on YouTube)

And I For One, Welcome Our New Cute and Cuddly Electronic Overlords

Last month in New York, the Toy Industry Association held the 2008 Toy Fair, the trade show where all the toy companies "preview" their new toys for the season (and get an early jump on orders for the 2008 holiday shopping season). Why does this matter to storytellers?

Meet "smart-e-bear."

At first glance, it's a teddy bear that sings and tells stories.

This is not new. Remember Teddy Ruxpin, the teddy bear with the built-in cassette player? Apparently, he's still being manufactured and still tells stories, although now with digital cartridges.

Here's what's new with Smart-e-Bear: he's got a USB port.

Which means, the songs and stories are totally customizable. Hook him up to the computer, and with an iTunes-like interface, you can manage and create the educational content, songs, and stories that the bears "knows."

But here's why I'm telling you this:

Imagine you visit a kid's bedroom. There's her teddy bear. She squeezes the bear paw, and all of a sudden the bear is channeling Bill Harley. Bill Harley's voice is coming out of the bear, telling Bill Harley's stories.

Or Donna Washington. Alan Irvine. Diane Ferlatte. Elizabeth Falconer (complete with koto).

Or you. (Artists, like the ones I've just mentioned, can have their souls absorbed by stories licensed to Intellitoy's digital matrix at http://www.intellitoys.com/... by the way, one niche they are looking to fill is stories told in Chinese or Spanish)

Oh, by the way... I should disclose that I'M NOT JOKING. Donna and Bill and Diane and Elizabeth and Trout Fishing in America have already licensed their material to be distributed by these talking bears.

I think the customization factor is the hook that's generating the buzz... for parents. This is a toy that will be marketed to parents, not kids (no commercials for this toy on the Saturday morning cartoon lineup. I'm guessing that there will be lots of articles instead in Parenting and Women's magazines). And maybe they will buy it. Hip parents who like creating playlists on iTunes will get into the programming of this toy. And practical parents, who aren't by any means frugal (not at this toy's price), but who like to think of themselves as savvy, will appreciate that you can adjust the developmental level of the toy to the age of your child-- extending the life of the purchase.

But good marketing to parents and decent sales doesn't mean kids are gonna love it. Don't get me wrong, I'm glad that this will generate more recognition for storytellers.

But for the under 3 crowd, smart-e has to compete with Elmo Live, the latest incarnation of the electronic muppet, which can now tell stories. (Sesame Workshop was to have introduced an artificially intelligent Elmo cyborg at this year's Toy Fair, but apparently a time-traveling resistance fighter from the future came back from the future and destroyed the plant in China were these were being manufactured. This time traveler himself was being pursued by an Elmo-1000, and advanced cyborg assassin from the future to destroy the resistance fighter's mother....

but I digress.

Smart-e-bear. For the 3 to 6 age group, if my kids are any indication, they'd rather hear a Donna Washington or Bill Harley story from a CD on their boombox, or from an iPod. Having it come out of a plush toy is not value added for my kids. Now, if smart-e-bear had a Teletubbies-like screen on their bellies where my kids could watch a video of Donna or Bill telling a story, or failing that, YouTube videos of Star Wars recreated in LEGOs, that'd be value added.

BUT HERE'S THE VALUE ADDED FOR PERFORMANCE STORYTELLING:

Can't afford to fly out the big names to your venue?

For just $79.99, you've got his/her avatar, in a cute and cuddly, soft and squishy, family friendly format!!




And if you've got a technogeek on your Festival producing team, it would probably not be too hard to hack the smart-e-bear, and voila! You've got Kevin Kling! Elizabeth Ellis! Dan Keding! Don't want to confuse your audience? Buy a smart-e-dog and smart-e-cat and then your audience can differentiate Syd Lieberman from Connie Regan-Blake!

They don't eat. They don't demand green M&Ms in their dressing room. No lodging and transportation costs (think of how much greener your Festival's carbon footprint will be without all that jet fuel burned to get your talent to the site!)

Although... I'm not sure if these things actually move.

You might have to budget for a puppeteer to animate the toy's arms.

Plus, if you can get these things wholesale, or pick up a dozen at CostCo, you could resell them at your festival's souvenir stand for a markup. And if you do happen to have Donna or Alan or Bill at your event, their autograph on this little plush cyborg means even more ROI!

Is the Met the Future?

(I sent this to the Storytell list, in response to Gregory's post (below), but then thought it was too good to let disappear behind the gate of a closed listserv)

Author and storyteller Gregory Leifel (in his post, here) mentioned the Met (that's the Metropolitan Opera Association of New York City), which now has high definition live performances beamed via satellite to movie theaters in the U.S., Canada, and Europe.

The Washington Post also notes that the Met is not content to share its performances in movie theaters:

One hundred additional live performances will be broadcast either over the Internet or on digital radio, with another 1,500 broadcasts from the past 75 years -- the Met's entire recorded history -- to be made available soon through an audio-on-demand service.

"It's only possible because the unions have put their faith in our ability to deliver what we promised them -- a means to build the audience and secure the health of the Met -- and, indeed, the health of opera as an art form," Gelb said in an interview. "Our audience is aging fast, and this technology will help us galvanize a new generation."

These transmissions will be possible because of a just-concluded arrangement with the Met's orchestra, chorus, ballet and stagehands, who voted in favor of a new media agreement after extensive negotiations this summer.

In the past, unions have demanded substantial upfront payments to all parties involved in performances -- making recordings, broadcasts and telecasts prohibitively expensive. Gelb calls the new revenue-sharing arrangement a "shift to a more fluid concept of media, in keeping with the infinite possibilities offered by modern technology."

(Tim Page, "Live Opera to Come to Movie Theaters", Washington Post, September 7, 2006)

More recent articles note that the first year was a success, that the Met is tripling the number of screens, and expects to reach one million viewers for the 2007-2008 season. (Ann Midget, "Met Opera to Expand in Theaters Across Globe," New York Times, August 9, 2007)

Can you imagine? An arts institution, 128 years old, confronts the reality of its marginalization by breaking out of its home, and brings what it does best out into the world. This, despite having multiple unions to deal with, and no doubt demanding donors.

This doesn't mean the Met will stop producing live opera. It can't. All the digital delivery systems in the world won't help you if you're not producing quality content.
Now I will grant you that there are no storytelling festivals with the endowment, the donor base, the general manager, or the history of the Metropolitan Opera.

But think of the storytelling festivals you've attended, or heard about.

Is their audience base shrinking or growing?
Is their audience aging?
Is the Festival locked into a specific venue and place, even if access to that venue limits the audience that can attend? (By capacity, or geographic distance, or obscurity, or lack of accomodations for out of town visitors)
Does it get any media attention (tv, radio)? And if it does, how deep is it? Is it a mention on the community calendar, two minutes on the news, or an hour long profile?

I know there are many logistical and economic hurdles keeping storytelling from being beamed live via satellite to movie theaters. I'm not advocating that, although it's a grand vision.

But how about radio?
How about television?

You can't claim that broadcasting a festival (either live, or after the fact) is technologically unfeasible.

And in this day and age, it is no more onerous to record and make available digitally live recordings from festivals than it is to do radio and television, and, I would submit, it's probably less expensive upfront and revenue generating over time. (Okay, I'll grant you, in many regions doing so would be ahead of the curve of what your audiences are looking for)

Sure, there are logistical hurdles. Working with partners new to the Festival environment (broadcast engineers, lighting and sound technicians).
Paperwork, legal releases. Revenue sharing arrangements.

My prediction: a savvy Festival, with a focused plan and diligent execution, could place itself as the premiere "brand" for storytelling in the mind of the public (even eclipsing those Festivals with longer histories or more clout in the storytelling community).

My further prediction: a startup venue will leap frog past all existing Festivals and do this within ten years. (The planning and technical execution you could do in two years, but it would take a few years to build the reputation... (and overcome the backlash from the existing storytelling community (and possible, some National organizations) that decry the "media"-ization of their beloved art form)). That's not to say this will come out of nowhere. Just that too many existing Festivals now are making the same mistake that the railroads did with the advent of the automobile and highway system: they focused on rails and trains, and not on the transportation business. Look around. You can see some new models of producing popping up. Keep an eye on them.

What are your predictions?

Guest Opinion: Gregory Leifel on Storytelling Recordings

Responding to a proposal from Joseph Sobol, a small part of which was "to support preservation of audio and video recordings of storytelling performances, and devise more effective ways of marketing and distributing them in established and new media forms," Gregory Leifel wrote this posting to Storytell, which I reproduce here with his kind permission.

I have been to the Jonesborough Festival (one example) a number of times and experienced some fantastic performances, as many of us have. A huge problem, as I see it, is that after a particularly great festival performance, I'm pretty much left with only being able to purchase the personal CD of particular performers. With the exception of a few compilation CDs or DVDs offered from years' past from Jonesborough performances (I saw these in the marketplace tent), what other choices are there to disseminate that experience that I just sat through? What does the Festival Organization do with the audiotaped and videotaped performances? (I have noticed them videotaping a number of times, but seldom see where I can purchase those live-recorded performance tapes--with few exceptions). I assume since they are using sound boards at the festival they audiotape every session. Are they archived in some library that you have to travel to to hear them? Why aren't they available through the internet, downloadable like iTunes (with a portion going to the artist)?

As great as some of the storytellers are that appear at festivals, let's be honest, the studio produced CDs resemble very little the hummpfft of a live performance feel. So, I come home from the Jonesborough Festival and I'm excited about our artform and want to spread the word about Storytelling (or individual performers I just saw) and pretty much what I have as a promotional vehicle is a blander, studio-produced or a barely audible audience, live recorded CD (no offense tellers) of a prior performance that does not resemble the fantastic live experience I just had. There's no comparison.

I buy the cds because I'm a storyteller who wants to understand and learn from my peers how they put their stories together. But that's a limited audience. This begs the question: How will our artform (at least the platform performance aspect) ever be taken seriously as a choice for entertainment (for people other than storytellers) if the only way you can experience it is to have to go to a festival or local coffeehouse or show up at your kid's school?

Okay, the contrarians are going to say it's the same way with theater--live is the only way. But when storytelling venues attain numbers like community theaters I'll buy that point. You can download nearly every piece of music out there, and live concerts still sell out. Books do well, even if made into movies. Are we too protective of live storytelling?

With many creative videographers out there, there ought to be a way to videotape and capture the live feel for DVDs, public television, or some outlet the public can have better access to. (I saw one such storytelling program on public television and it was a good step in the right direction.) Is this a matter of the artists wanting to protect their copywrited materials? I don't know, I'm asking. I assume the festival has some rights when it comes to the audio or video taping at a festival, since it always clearly states only they can do it. How are they using those rights? Archival only? I'm curious.

It seems to me if your repertoire as a top storyteller is X number of stories, then allowing outstanding-quality videotaped performances of a handful of your stories to be disseminated freely in an effort to teach future audiences that this is a valid (not just for kids) and entertaining choice would help our community and yourself by raising the awareness, and creating audiences that aren't primarily just made up of other storytellers.

The pictures on the National Storytelling Centers' wall that come closest to the feel you get in Jonesborough are the ones that show the teller from behind looking out to the huge audience. It provides context; tent, teller, audience, audience expression. A picture taken straight on of a storyteller on a stage with however crazy an expression tells us little about the storytelling experience. People go to plays, movies, anything live and entertaining because there's a certain something you can't get off the television. But that doesn't mean you should limit things to live only. There's too much talent and technology out there to not try and recreate the experience and use it as a promotional tool to get demand for festivals popping up all over the country and world.

As a storyteller I'd love access to any archives from large festivals, because that's how I better learn my craft. I'd love the public to have more access to the festival experience because I often feel like an army of one or a very small platoon through the local guild or regional organization, in promoting storytelling after I've been to a festival.

I long for the day when I tell people I tell stories and they say, "Oh you mean the kind of storytelling I saw on television the other night? Wow!"

You want to think outside the box? Has anyone noticed that the Metropolitan Opera is now showing performances inside some movie theaters? Yes, you can go see The Met Performances inside your local movie house. How about stories before the movie starts?

Just some thoughts,
Gregory

Gregory Leifel
www.ThrivingMoss.com
and soon, www.AhhhFinally.com

My thoughts, and yours, in the comments section